Internal Community Management/Basics: Unterschied zwischen den Versionen
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| '''Example''' || MS Excel, Project Management, Expats || Project Team, Work Force, Committee || Marketing, HR, Purchasing | | '''Example''' || MS Excel, Project Management, Expats || Project Team, Work Force, Committee || Marketing, HR, Purchasing | ||
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| '''Use Cases''' || | | '''Use Cases''' || Provide information, Link employees, Questions&Answers, Prepare and follow up Meetings || Replace Meetings, Communicate project status tranparently, Prepare and follow up Meetings, Coordinate tasks || Manager Blogs, Participatory decision making, Involve employees in planning of events, Distribute internal information, Onboarding of new employees | ||
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== Community Nutzen == | == Community Nutzen == | ||
Version vom 18. Mai 2015, 10:35 Uhr
Definition
Community Management is the management of social relationships between people and people (e.g. communities of interest, project communities) or people and organizations (e.g. customer communities). Community management covers all operational and strategic tasks according the design and development of a online community. The area of responsibility covers aspects of community members support but also to ensure technical, legal and financial requirements.
Literally "community" means a collectie of people with a sense of belonging. To sharpen the definition one can use the term "social group" coming from sociology. A social group consists of at least three persons wit a direct relationship and with having an awareness of group membership. In public online communities the distribution of user groups looks typically like this:
Community Types, Examples & Use Cases
- Whole Organization as a Community
- Departements as Communities
- Projects als Communities
- Communities of Interest as Communities
| Types | Community of Interest | Projekt Community | Departement Community |
| Example | MS Excel, Project Management, Expats | Project Team, Work Force, Committee | Marketing, HR, Purchasing |
| Use Cases | Provide information, Link employees, Questions&Answers, Prepare and follow up Meetings | Replace Meetings, Communicate project status tranparently, Prepare and follow up Meetings, Coordinate tasks | Manager Blogs, Participatory decision making, Involve employees in planning of events, Distribute internal information, Onboarding of new employees |
Community Nutzen
Infrastruktur für Communities
Corporate Social Networks
Praxisbeispiele
Community Management
Definition
Community Management ist die Bezeichnung für alle Methoden und Tätigkeiten rund um Konzeption, Aufbau, Leitung, Betrieb, Betreuung und Optimierung von virtuellen Gemeinschaften sowie deren Entsprechung außerhalb des virtuellen Raumes. Bundesverband Community Management e.V. , http://www.bvcm.org
Die Rolle des Community Managers - Persönliche Anforderungen
- arbeitet gerne selbstorganisiert
- ist offen gegenüber Veränderungen
- Hat keine Schwierigkeiten mit neuen Kollegen in Kontakt zu treten
- ist proaktiv und gestaltet gerne
- Ist sozialen Medien offen eingestellt
Die Rolle des Community Managers - Organisationale Anforderungen
- Abteilungsübergreifende Zusammenarbeit wird von der Organisation gefördert
- Community Manager bekommt Ressourcen für seine Aufgaben
- Zugang zu Community Infrastrukturen für alle erforderlichen Stakeholder
