Enterprise 2.0: new collaborative tools for your organization's toughest challenges

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Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know - but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies - labeled "Web 2.0" - first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being depolyed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0. In tis compelling book, Andrew McAfee - a veteran resercher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0" - describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves togther case studies, discussions of technological change, and multidisciplinary research to: Show how early adopters like Goolge, the BBC, and the CIA have profites from Enterprise 2.0.[1]


  • Vexations and Missed Opportunities in Group Work
  • Web 2.0 and the Emergence of Emergence
  • New Approaches to Old Problems
  • Uniquely Valuable
  • Red Herrings and Long Hauls
  • Goning Mainstream
  • Looking Ahead


  • Untertitel: New Collaborative Tools for your Organization's toughest Challenges
  • Autor: Andrew McAfee
  • Identifier: ISBN: 978-1-4221-2587-8
  • Erscheinungsjahr: 2009
  • Sprache: Englisch
  • Schlagworte:


  • Kritik anderer Gurus
  • Kritik Cogneon

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Siehe auch


  1. McAfee, A.: Enterprise 2.0: New Collaborative Tools for your Organization's toughest Challenges