The Balanced Scorecard

Here is the book - by the recognized architects of the Balances Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurment system. More than just a measurement system, the Balances Scorecard is management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The autors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard.

The Balanced Scorecard provides the management system for companies to invest in the long termn - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

Capters:

• Part One: Measuring Business Strategy
  • Financial Persperctive
  • Customer Perspecetive
  • Internal-Business-Process Perspective
  • Learning and Growth Perspektive
  • Linking Balanced Scorecard Measures to Your Strategy
  • Structure and Strategy
• Part Two: Managing Business Strategy
  • Achieving Strategic Alignment: From Top to Bottom
  • Targets,Resource Allocations, Initiatives, and Budgets
  • Feedback and the Strategic Learning Management Programm