Quelltext der Seite Intellectual Capital: Realizing Your Company's True Value By Finding Its Hidden Roots

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One of the greater challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring this Intellctual Capital. And no company has taken IC measurment as far as the Swedish financial services company Skandia, which in 1995 published the world's first IC annual report. The executive who led the team, the first-ever director of Intellectual Capital, was Leif Edvinsson. Now Edvinsson has teamed up with noted business author Micheal S. Malone to wirte the first book that explaines the workings of IC measurment and its usefulness to the modern corporation. '''Intellectual Capital''' is also the first book ever to present a universal IC measurement and reporting system. And that's only the beginning. The authors also show how IC measurement can be used in any organization, including government agencies and non-profit institutions; they present a simple new measure as a yardstick to compare the IC value and efficiency of different organizations; and finally, they propose a new kind of IC "stock market" exchange. Intellectual Capital will transform the nature of doing business by establishing the real value of enterprises for those who manage them, work in them, and invest in them. The result will be a revolutionary transformation of the modern economy.<ref>Edvinsson, L.; Malone, M.: Intellectual Capital: Realizing Your Company's True Value By Finding Its Hidden Brainpower</ref>

Capters: 
* The Hidden Roots of Value
* The Hidden Capabilities of a Corporation
* Finding Its Ways
* Navigating Through a New World 
* Real Value: The Financial Focus
* Real Worth: The Customer Focus 
* Real Work: The Process Focus
* Real Future: The Renewal and Development Focus
* Real Life: The Human Focus
* All Togehter Now
* A Common Value
* A Future Market

==Einzelnachweise==
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