Enterprise 2.0 - How companies are tapping the benefits of Web 2.0

Web 2.0 is currently the subject of much debate in (expert) public circles – with one of the driving factors being the increasing private use of social media. The growing popularity of the phenomenon – not only among young people – confronts decision makers with the question of whether they want to deploy Web 2.0 tools actively in their own company. Companies can no longer ignore Web 2.0: the fact that the young generation is making a habit of Web 2.0 indicates that its importance will increase in future.[1]

Kernaussagen

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Einzelnachweise

  1. Deutsche Bank Research: Enterprise 2.0 - How companies are tapping the benefits of Web 2.0. 2010. URL: http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000262287.pdf.

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